Dental · Baton Rouge
From Page 4 to Position 1 in a Crowded Dental Market
A Baton Rouge dental practice was being out-ranked by established competitors. We built a local strategy around families and the LSU community and took them to position one for their top keyword in five months.
Results in 5 months
Where They Started
The Baton Rouge dental market is saturated. This practice offered excellent care but was newer than the long-established names that dominated the first page, so prospective patients searching online simply never saw them.
Their best opportunities were two specific audiences: local families looking for a long-term dentist, and the large LSU community of students, staff, and faculty searching for care near campus. Neither group could find the practice in search results or in Google Maps.
They needed to win the local 'near me' searches and the Map Pack, where most dental clicks and calls actually happen.
The Strategy
What We Did
Because dental is a local-intent business, we led with local SEO and reputation, supported by content tuned to the practice's two key audiences.
- 1
Optimize the Google Business Profile
We rebuilt the profile with accurate categories, services, photos, and regular posts, the single biggest lever for ranking in the Baton Rouge Map Pack.
- 2
Fix and build citations
We corrected inconsistent listings and built citations across directories including the Louisiana Dental Association and Healthgrades.
- 3
Target families and the LSU community
We created location and service content speaking directly to Baton Rouge families and to patients searching for a dentist near LSU.
- 4
Build a review engine
We set up a simple, compliant system to earn more genuine patient reviews and respond to every one, lifting both rankings and trust.
What Changed
Within five months the practice ranked position 1 for its top keyword and reached the top three of the Google Map Pack for its core 'dentist near me' searches across Baton Rouge.
New-patient calls from search grew 183%, and the steady flow of new reviews compounded both the rankings and the practice's reputation.
The practice now competes head to head with the established names it once trailed, and it owns the LSU-adjacent searches its competitors overlooked.
| Keyword | Last | Now | Change |
|---|---|---|---|
| dentist baton rouge | #44 | #1 | +43 |
| family dentist baton rouge | #29 | #3 | +26 |
| dentist near lsu | #22 | #2 | +20 |
| teeth whitening baton rouge | #35 | #5 | +30 |
As a Baton Rouge dental practice we needed to rank against established competitors. They built us a strategy targeting families and the LSU community. We went from page 4 to position 1 for our top keyword in 5 months.
More Proof
Other Louisiana Case Studies
Want Results Like This in Baton Rouge?
Get a free analysis and we will show you the specific opportunities we would go after for your business first.