Legal · New Orleans
From Page 4 to 58 Case Inquiries a Month
A New Orleans personal injury firm was invisible on Google for the searches that mattered most. In six months we took them to the top of page one and more than quintupled their monthly case inquiries.
Results in 6 months
Where They Started
This established New Orleans firm had strong courtroom results but almost no presence on Google. For their most valuable search, 'personal injury lawyer New Orleans,' they sat on page four, where effectively no potential clients ever found them.
The New Orleans legal market is one of the most competitive in Louisiana. The firm was up against deep-pocketed competitors and specialized practices in maritime and oil and gas litigation, all fighting for the same first-page positions. To keep the phones ringing, the firm leaned on referrals and an expensive pay-per-click budget that stopped producing the moment they stopped paying.
They came to us with one goal: build an organic pipeline of qualified case inquiries that did not switch off with the ad spend.
The Strategy
What We Did
We built an end-to-end strategy around the way New Orleans clients actually search, combining technical SEO, content, and real authority building.
- 1
Audit and keyword map
We mapped every high-value New Orleans personal injury search, from broad terms to specific ones like 18-wheeler, maritime, and car accident cases, and prioritized by intent.
- 2
Rebuild the practice-area pages
We restructured and rewrote each practice-area page so Google could clearly understand the firm's specialties and so prospective clients got real answers.
- 3
Build genuine authority
We earned guest posts on relevant legal and local sites and built citations across directories like the Louisiana State Bar Association and Avvo, every link delivered with a live URL.
- 4
Answer client questions
We published content addressing the exact questions New Orleans accident victims ask, capturing high-intent searches the competition ignored.
What Changed
Within six months the firm ranked position 2 for 'personal injury lawyer New Orleans' and held top-five positions for 22 of 25 target keywords across their practice areas.
Monthly case inquiries grew from 11 to 58, a 427% increase, and the quality of those inquiries improved because the content pre-qualified visitors before they ever called.
Just as importantly, the firm was able to cut its reliance on paid ads, replacing rented traffic with an organic pipeline that compounds month after month. Every placement was documented in a monthly live-URL report the firm could verify itself.
| Keyword | Last | Now | Change |
|---|---|---|---|
| personal injury lawyer new orleans | #38 | #2 | +36 |
| car accident attorney new orleans | #27 | #4 | +23 |
| maritime injury lawyer louisiana | #41 | #6 | +35 |
| 18 wheeler accident lawyer nola | #19 | #3 | +16 |
We were stuck on page 4 for 'personal injury lawyer New Orleans' for over a year. Six months in, we hit position 2 and our case inquiries went from 11 to 58 per month. The monthly reports show exactly where every link was placed.
More Proof
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