Roofing · Lafayette
Ranking Fast for Storm Damage Across Acadiana
After Hurricane Ida, a Lafayette roofing contractor needed to rank fast for storm-damage searches across south Louisiana. In four months we put them in the top three for most of their target keywords and grew organic leads 312%.
Results in 4 months
Where They Started
When Hurricane Ida hit south Louisiana, demand for roofing repair spiked overnight across New Orleans and Lafayette. This contractor had the crews to handle the work but no way to be found, while out-of-state storm chasers flooded the same searches.
Their existing website was slow, dated, and nearly unusable on a phone, exactly where panicked homeowners were searching for emergency roof repair. Every hour they were invisible was a job lost to a competitor.
They needed two things fast: a website that could actually convert mobile searchers, and rankings across two metros for high-urgency storm-damage terms.
The Strategy
What We Did
Speed was everything. We rebuilt the foundation and went after urgent storm-damage searches in both metros at once.
- 1
Rebuild the website fast
We launched a fast, mobile-first, SEO-ready site so homeowners searching on their phones could find, trust, and call the contractor in seconds.
- 2
Target two metros
We built location pages and local SEO for both New Orleans and Lafayette, with Google Business Profiles optimized for each service area.
- 3
Own storm-damage searches
We created urgent, high-intent content around emergency roof repair, storm damage, and insurance claims, the exact terms homeowners searched after Ida.
- 4
Build authority quickly
We earned local citations and links to push the new pages up fast while demand was at its peak, every link verified with a live URL.
What Changed
Within four months the contractor ranked in the top three for 18 of 24 target storm-damage keywords across both New Orleans and Lafayette.
Organic leads grew 312%, and the new mobile-first site converted those searchers into booked jobs at a far higher rate than the old one ever did.
When the next round of severe weather arrived, the contractor was already ranking and ready, capturing the surge in demand instead of scrambling to catch up.
| Keyword | Last | Now | Change |
|---|---|---|---|
| roof repair lafayette la | #33 | #2 | +31 |
| storm damage roofing new orleans | #46 | #4 | +42 |
| emergency roof repair acadiana | #28 | #3 | +25 |
| roofing contractor lafayette | #31 | #5 | +26 |
After Hurricane Ida hit south Louisiana we needed to rank fast for roofing repair keywords across New Orleans and Lafayette. They got us into the top 3 for 18 of 24 target keywords in 4 months. The phone hasn't stopped ringing.
More Proof
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